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We use some of your usage data on our platform to understand what kind of individual movie and/or tv show taste you have. For example, our algorithm looks at what kind of movies you have searched for on JustWatch or which actors you clicked.
We use our understanding of your movie/tv show taste to recommend new movies to you that will likely fit your taste. To do this, we show ads (mostly movie trailers) to you on partner sites such as YouTube or Facebook.

We process data related to activities you perform on JustWatch - including information like the pages you viewed, the titles you added to your WatchList, device IDs, IP addresses, cookie data and location. We do not collect any sensitive personalized information.
Our STATIC_PRIVACY_POLICY contains further descriptions of the data we process.

We process this data for the purposes described in our STATIC_PRIVACY_POLICY, including to:

Enable personalization and improve the quality of our service, for example by saving preferences on filters or providers.
Deliver ads based on your movie/tv show taste on third-party websites, which we can determine based on this data. For example showing trailer ads that are related to movies you have searched for on JustWatch when you browse YouTube.
Improve security of our services by detecting fraud or abuse.
Conduct analytics and measurement to understand how our service is used.

We do not sell any personally identifiable information to third parties.
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Santiago Files (2011)

Santiago Files - watch online: streaming, buy or rent