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Currently you are able to watch "Buy It Now - Season 1" streaming on Amazon Prime Video, Amazon Prime Video with Ads or for free with ads on Freevee.
JB Smoove hosts a business competition where entrepreneurs get 90 seconds to pitch their product to an audience of potential customers: The 100. If The 100 like the product and price, then the entrepreneurs go to a panel of Amazon executives and celebrity entrepreneurs. The panel selects which products join Amazon's exclusive Buy It Now Store and award one entrepreneur $20,000 each episode.