Gruen Sweat - Season 1 (2012)

GRUEN SWEAT is a four-part Olympic Games special. Host Wil Anderson and regulars Todd Sampson and Russel Howcroft return with a series of expert guest panellists, commentating on the “brandtathlon” that is London 2012, exposing the marketing machine that underpins, underwrites and over-exploits the Olympics. For the brands taking part, it’s all about years of dedication and focus, of sweat and toil. They want to bring home gold and glory, to pit themselves against the best on the planet, to be worthy of the event’s eternal motto: Swifter, Higher, Stronger, Richer.