Initially founded as a dvd rental company, Netflix is now one of the most successful streaming services worldwide – operating in 190 countries with more than 250 million subscribers. Here you can read, share and download the latest Netflix statistics by JustWatch. You can also use JustWatch to see what’s new on Netflix and what’s coming soon.
Below you can find a full breakdown of the latest Netflix facts and statistics, all of which are available to download and share online. If you have questions or would like to know more, please reach out to press@justwatch.com.
Market Share Development
Other Services
Netflix’s market share has increased by +0.17% since February 2024
In March 2024, Netflix increased its overall market share in the United States by +0.17%. JustWatch’s market shares are based on more than 14 million monthly users on JustWatch located in the United States. We consider data points such as a user’s streaming service selection, clicks on streaming offers and when a user marks a title as ‘seen’.
Subscriber Growth
Netflix has 80.13 million monthly subscribers in the US and Canada
As of December 2023, Netflix has 80.13 million monthly subscribers in the US and Canada. This is a +3.6% increase from the previous quarter. [1]
JustWatch Streaming Charts
Netflix had 32 movies & TV shows in the JustWatch Streaming Charts last month
22
24
32
35
43
In March 2024, 32 of the 100 most popular movies and TV shows were available on Netflix.
The JustWatch Streaming Charts are calculated by user activity from the last 30 days. This includes clicking on a streaming offer, adding a title to a watchlist, and marking a title as ‘seen’.
Streaming Charts
Top 10 titles
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2
3
4
5
6
7
8
9
10
Cobra Kai is the most popular TV show on Netflix right now. The streaming service’s top 10 shows also includes Arcane, A.P. Bio, Yellowjackets, Dan Da Dan, A Man on the Inside, Brooklyn Nine-Nine, Zombieverse, Outlander and Survivor.
Financials
Find out Netflix’s latest financial updates with this guide, including the total cost to a subscriber per title, the streaming service’s annual revenue and the average revenue per user (ARPU).
Cost per Title
The average Netflix (Standard with ads) subscriber spends $0.87 per title
Standard with ads$0.87
Standard$1.94
Premium$2.87
Netflix customers have access to thousands of movies and TV shows, but a subscriber’s true cost per title depends on their subscription plan and how often they watch movies and TV shows on the service. If the average subscriber watches one movie and one TV show every week (8 titles per month), they are paying Netflix $1.94 per title with a Standard subscription. This increases to $2.87 for Netflix Premium, while Netflix Standard with Ads costs subscribers $0.87 per title. [2]
Revenue per Year
Revenue
Profit
Netflix revenue reached $14.87 billion in 2023 in the US and Canada
2014
$266.8M
$3.43B
2015
$122.64M
$4.18B
2016
$186.68M
$5.08B
2017
$558.93M
$6.15B
2018
$1.21B
$7.65B
2019
$1.87B
$9.24B
2020
$2.76B
$11.46B
2021
$5.12B
$12.97B
2022
$4.49B
$14.08B
2023
$5.41B
$14.87B
Netflix has made $14.87 billion in revenue in 2023, a 5.62% increase since 2022.[3]
Revenue by User
Netflix’s ARPU is $16.28 in the US and Canada
With 80.13 million subscribers in the United States and Canada, Netflix’s ARPU stands at $16.28 at the end of 2023.
Content
Netflix is known for having one of the largest media catalogs in the world. With this guide, you can stay up to date with the latest insights into Netflix’s content such as overall growth, content quality, growth per genre, and how many titles overlap with other services.
Content Growth
Movies
TV Shows
Netflix's catalog is 3.2% smaller than last month
In April 2024, Netflix’s selection of movies and TV shows decreased by 3.2% compared to the previous month. The streaming service’s catalog includes a total of 4,017 movies and 2,495 TV shows.
Content Growth by Genre
Movies
TV Shows
Netflix has 1 more action
title
than last month
Overall, Netflix’s catalog includes more drama movies and TV shows than any other genre. The streaming service has
21 more
documentary titles than last month, and 6 less European titles. This is calculated solely using JustWatch’s catalog data and genre categorizations.
Content Quality
Movies
TV Shows
Netflix movies & TV shows have an average IMDb rating of 6.7
The average IMDb rating for titles available on Netflix is 6.7. This calculation considers the user-submitted IMDb ratings of all 4,017 movies and 2,495 TV shows currently available on Netflix. The highest rated movie on Netflix is David Attenborough: A Life on Our Planet and the highest rated TV show is Breaking Bad.
Content Overlap
Netflix, Hulu, and Amazon Prime Video's movie content overlap
A content overlap is when the same title is available to watch on more than one service.
Catalog Age
The average Netflix title was released 7 years ago
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10
15
16
17
Netflix’s catalog of movies and TV shows includes newly released titles, decades-old classics, and everything in between. When considering the release year of every movie, TV show and season on the platform, the average title was released in 2017.
Netflix has won 235 awards for Netflix Original movies and TV shows. This includes accolades from prestigious awards shows such as the Academy Awards (22), the Emmy Awards (184) and the Golden Globes (29). [4]
