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Currently you are able to watch "Pimp My Ride - Season 1" streaming on CTV, Noovo for free with ads or buy it as download on Apple TV.
Pimp My Ride is available to watch for free today. If you are in Canada, you can:
On MTV's Pimp My Ride, there are no wheels too worthless, no ride too ragged. In other words, there is no ride unpimpable! Join your host and master of ceremonies Xzibit as he teams up with the crew at West Coast Customs to right the vehicular wrongs and enliven the lives of some very unlucky guests. From the front to the back, the roof to the rims, these autos that ought-not-to-be are transformed into whips that work.